Building a Life Sciences Marketing Plan

Short description

This training helps you professionalize your approach. With expert guidance and input from peers, you learn how to connect company goals to concrete marketing actions and create a plan you can actually use.

Preparing for 2026

The next year will bring new opportunities and challenges for life sciences companies. This session includes a dedicated part on identifying emerging trends and translating them into actionable steps for your 2026 marketing plan. You’ll learn how to select what matters, discard short-lived noise, and make your plan future-proof.

Objectives

During this couse you will learn to:

• translate company and scientific goals into clear marketing objectives
• define and prioritize target audiences in biotech and pharma
• select channels based on real impact, not guesswork
• build quarterly actions with measurable outcomes
• integrate 2026 trends into a realistic and strategic marketing plan

In four hours, you will therefore create a structured marketing plan tailored to life sciences. Step by step you define your focus, select the right channels, and prioritize actions. You leave the training with a draft plan and an action list that can guide your work the next day.

Target group

Who should follow this Marketing training?

• Marketing managers and Business Developers in the Life Sciences
• CEO's & Founders from small to medium-sized companies