Marketing & Sales in High-tech Environments

How do you represent your organization in a professional way during sales meetings or at (inter)national conferences, fairs and trade shows?

1 day
Course fee
€ 795 (excl. VAT)

Short description

This training focusses on helping you understand the inner workings of business-to-business communication for PR and marketing in high-tech environments, such as biotechnology and nanotechnology.

The training will be given in workshop format, consisting of brief interactive lectures (discussions, PowerPoint, videos) and practical exercises to train you in using newly acquired insights in everyday working practice.


In this course, you learn about:

  • the business-to-business decision making process
  • strategic skills used in business-to-business communication
  • representing yourself and your organization

Target group

Scientific and technical staff in Life Sciences and Biotech industries


Day 1


• The business-to-business decision making process and customer behavior in high-tech environments
• ‘Strategic sweet spot’ (customers, value offered, creating and delivering value) in high-tech markets
• Technical, social and economic credibility as a professional high-tech organization
• Reputation management: management of societal attitudes towards new technologies, and maintaining a good reputation in the high-tech marketspace
• PR and outreach: what (not) to say in the public arena
• Representing your company online
• The value of user-producer interactions in market creation processes
• Soft-skills in sales communication: verbal vs. non-verbal communication
• Setting strategic goals and integrated marketing communication plans for visiting conferences and fairs

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Interested in signing up a group of people for this course?

Please contact our Business Development team:
+31 (0)88 2830100

Need help? Have a question or a suggestion maybe?

Drop us a line below or call us on
+31 (0) 88 283 01 00.